How can we elevate the experience for skiers when using their ski boots while streamlining the purchasing process? These questions were the driving force behind the development of this new ski boot. The main trends in consumers’ expectations reveal that major changes are sweeping the sports sector. Focusing on accessibility to ramp up the user experience and improve performance is key. The electric bike market has grown under these new consumers with their desire to ride further and longer, and experience new sensations offering greater intensity.
Padel is an extremely fun and accessible sport that allows more people to play against each other on the court. Classic Nordic skis with skins revolutionised the market when they hit the scene, since everyone could effortlessly ski and up their game without having to wax. Whatever the sport, equipment needs to be more accessible, and ski boots are obviously no exception. All skiers should be able to easily slip on their boots
without any trade-off in performance. The target consumer market is vast and encompasses all those skiers who want great performance, whatever their level, with no strings attached. These skiers are looking to make their life easier when it comes to slipping on their four-buckle ski boots. The result is VIZION, a ski boot with all the attributes attributes of a high-performance four-buckle boot, but offering incredibly easy foot entry.
A real reason to change your boots.
THE GAME CHANGER.
For whom: | Women's |
System used: | GripWalk |
Type of ski boots: | All mountain |
Type of skier: | Sports |
Ski boot flex index: | 50-80, 70-100 |
Boot Width: | 102 |
Inner bootie designed for optimal and comfortable foot retraction, which enhances performance and also gives an excellent feel right out of the box. It is constructed: - new materials providing better envelopment of the foot and better interaction with the skeleton. - with a design that connects the foot withdrawal zones on the instep with the support zones on the heel, improving blood circulation in this area.
Featuring a shorter upper cuff and open, tulip shape on the rear of the liner, the WOMENS CUFF accommodates a woman's natural calf shape for increased balance, comfort, and performance.
GRIPWALK® soles feature a rubber tread and rockered toe for a more natural walking motion and increased traction.
MERINO WOOL: Merino wool is used in the lining of ski boots and provides supreme thermal comfort whatever the conditions.
More than a thermal insulator, Merino wool is a natural thermal regulator. Its main attributes include:
A traditional liner construction with the ability to follow the cuff when it tilts towards the rear. The fit is the same as a four-buckle boot, with excellent heel support, and can be fully personalised using the Configuration machine.