POC

POC is a Swedish company with a strong mission to do the best they can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists.

POC was founded in 2005 and made its first entry, addressing the ski racing market, at the ISPO trade show where it also introduced its mission. POC’s new ideas and solutions to improve ski racing safety, by reducing the force transmitted to the brain and body in case of a crash, gained a lot of attention.

The concepts, technologies, and materials used and implemented for the helmets and body armor were developed in close collaboration with POC Lab; POC’s scientific forum that consists of some of the world’s foremost sports medicine experts, brain scientists and specialists in spinal cord injuries.

At the Turin 2006 Winter Olympics, US alpine ski racer, Julia Mancuso won the gold medal in giant slalom and pictures of her wearing a POC helmet and goggles were published all over the world. Since then, POC has evolved and developed protection for different categories including freeskiing, snowboarding and mountain bike disciplines.

POC develops products with constant input and feedback from the team athletes that includes both X Games, Olympic and World Championship medalists, for example Bode Miller, Steven Nyman, Danny MacAskill, Travis Ganong and many others. All together, the team athletes have won more than 50 medals in international contests.

POC manufactures skiing and snowboarding helmets, cycling helmets, protectors, apparel, goggles and sunglasses, all in the highest quality for which, throughout the years, POC has received more than 40 prestigious international safety, design, innovation and business awards.