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Phenix

Phenix

Phenix is a well and long established brand of skiwear, introducing top class products, entrusted and beloved by top class skiers and general users around the world. Phenix's concept is to make products with Japanese own delicate and skillful details. Phenix’s mission is to create skiwears that react to movement and is comfortable under the hardest conditions. Phenix is a leading innovator, unafraid of embracing the latest materials, technologies and fashion.

In 1952 Kazuo Tajima establishes the company. In 1967 the company officialy took the name Phenix and changed the form of business from wholesale trader to manufacture. Products constantly worn and tested by a number of famous World Champion and Olympic Medalists has been a great resource of products innovation.

Phenix main corporate values are IDEA, CHALLENGE, FUNCTION, DESIGN and COLLABORATION.

Ideas for enjoying sports more are part of Phenix corporate DNA. Cutting-edge technologies and sophisticated functionality alone cannot satisfy customer needs. Phenix wants to be the sportswear brand that creates an entirely new world by blending functionality to eliminate stress on the athlete's body, fashion that reduces mental stress, and new ideas for enjoying sports more.

Challenging spirit is a tradition since Phenix founding. Kazuo Tajima, the founder of Phenix, helped popularize skiing in Japan. Among his many and varied accomplishments, he developed plastic skis, promoted faltboote kayaking, and was one of the first Japanese to master waterskiing. This Spirit has resonated with leading Japanese athletes including alpine skier Akira Sasaki and world-famous adventurer Ken Noguchi, who became Phenix partners. With their input, Phenix will continue to surprise the sports world.

High-function products born from a commitment to quality. To allow customers to share sports' greatest joys, Phenix pays close attention to the quality of every detail of all its products. Phenix owns technical research center in Niigata develops high-function sportswear based on sports dynamics and locomotion physiology, while building collaborative ties with manufacturing plant in Shanghai.

Higher levels of fashion and designs. Most people want to look fashionable in their sportswear. To meet this emotional need, Phenix designs sportswear that can double as casual wear in both town and country - the sort of sportswear that heightens wearers' spirits and allows them to experience the spirit of sports.

Partnerships based on shared love of sports. To this end, Phenix is meeting the challenges of building a new world of sportswear by proactively partnering with leading members of the fashion and other non-sportswear industries.

Ever since the year of 1993, Phenix has been the official uniform supplier of Norwegian Alpine Ski Team. Very special professional skier with Phenix partnership is Aksel Lund Svindal, a well-known World Cup alpine ski racer. Phenix has proved itself to be number one in skiwear by selected as the official supplier to the Ski Association of Japan beginning winter 2006.

In our shop you can choose from ski jackets for men and women, ski pants, ski gloves, hats, modern headbands, socks and functional thermal underwear. All in luxury design, all in high-quality.

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