ATOMIC. A technological pioneer in the ski sport industry.
Atomic is well-known Austrian manufacturer of skiing equipment, especially alpine skis, ski boots, bindings, helmets, ski poles, goggles, outdoor and casual wear and protective equipment and is based in Altenmarkt in Austria, right in the heart of the Alps. Each new development is tested on some of the world's most challenging pistes, within a stone's throw of the factory. Atomic ski wear is carefully designed to do exactly what skiers need in the winter.
The secret to Atomic's success lies in over 60 years of experience in skiing. The company dates back to 1955, when Alois Rohrmoser constructed the first skis, around 40 pair of skis a year. In 1969, the company produced approximately 72,000 pairs of skis. In 1971, the company increased its production capacity by building a second factory in Altenmarkt im Pongau, where the majority of their ski production still takes place. Today Atomic manufactures around 1 900 000 pairs of skis per year.
Atomic regards itself as a technological pioneer in the ski sport industry. Atomic's milestone innovations include for example the Bionic System (1979) and the Doubledeck (2008), the first technology to automatically adapt the radius and flex to the style of the skier and skiing conditions. Since 2009, Atomic's skis have also been available with various Rocker technologies.
The 2000s saw the first freeski medal. It also saw the first World Cup clean sweep by Atomic male athletes, winning every crystal bowl available in 2005. And it saw Hermann Maier win the 2000 World Cup. Currently no one will miss the successes of for example Marcel Hirsher and Mikaela Shiffrin.
Atomic develops custom made sport equipment for every skier, beginners or profesional skiers, as well as outwear or accessories for winter sports generally.